February 25, 2003 - InterACTIVE Nutrition International Inc.®, a leader in active nutrition for active lifestyles, today launched its first "Fitness Tour" in Ottawa by appearing on the New RO Breakfast slot, a local morning television show.
The Fitness Tour is a promotional campaign designed to remind people of their New Year's resolutions to live an active and fit lifestyle. "This is the time of the year when people's burning enthusiasm to get in shape begins to drift away," says Kumar Banerjee InterACTIVE Nutrition International Inc.®'s Branding Manager. "They may not be achieving the results they had hoped for and so they give up. Nutrition can be the missing link that people need in order to achieve their health and fitness goals".
To inform people about the importance of nutrition, Brian Robitaille a National Canadian Bodybuilding Champion, Monica Alongi a Fitness Model and Kumar Banerjee toured gyms in the Ottawa area, where they were enthusiastically greeted by hundreds of gym members eager to learn about InterACTIVE and to receive free products. Many gym members asked the trio questions about nutrition and received tips on how to get better and faster results!
The trio distributed hundreds of free goodie bags containing samples of InterACTIVE's results driven supplements like EZone™ Energy Bars, Protein 2 Go™ High Protein Energy Bars and convenient single serving InterACTIVE Whey™ Proteins. In addition to hundreds of free InterACTIVE shaker cups and coupons, gym members got the opportunity to learn that in today's fast paced living, more and more everyday people and not just athletes are benefiting from the convenience of using active nutrition supplements.
